The World As 100 People

Check out this interesting infographic...

Aid Organisation Commercial Task

Your task is to produce a 45 - 60 second television commercial for the Aid Organisation you have researched (Red cross, Oxfam, World Vision etc). Make sure you consider the following when planning and producing your commercial:

• Target audience - who is the commercial aimed at?
• Purpose - what are you trying to get them to do after they view it?
• Emotional appeal - how will you evoke emotion in your viewer?
• Use of slogans/logos/other text - how will you use these to make an impact on the viewer?
• Filming & editing techniques - consider how lighting, colour, music and voiceover techniques can contribute to the mood of the commercial.