Sunday, November 10

Aid Organisation Commercial Task


Your task is to produce a 45 - 60 second television commercial for the Aid Organisation you have researched (Red cross, Oxfam, World Vision etc). Make sure you consider the following when planning and producing your commercial:

  • Target audience - who is the commercial aimed at?
  • Purpose - what are you trying to get them to do after they view it?
  • Emotional appeal - how will you evoke emotion in your viewer?
  • Use of slogans/logos/other text - how will you use these to make an impact on the viewer?
  • Filming & editing techniques - consider how lighting, colour, music and voiceover techniques can contribute to the mood of the commercial.

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